Tuesday, December 11, 2018

The Impact of Great Photographers

It’s amazing the power that a great image can provide to a personal brand or to a major corporation. People are very visual creatures and all of us rely on imagery to communicate feelings and ideas, as well as to receive them. All of this is why there is a long history of powerful images in our culture making an impact on the way people feel and think. Fashion designers and cosmetics companies have long used the powerful photographic images in magazines like Vogue and Harper’s Bazaar to create an impact with consumers. Great images can also influence cultural trends, especially in the way people dress. The power of this kind of imagery is also used in political campaigns, as there’s no doubt that strong images can sway the way voters, just like consumers, really feel.

The Influence of Great Photographers

Some of the great photographers of the last century include image makers Irving Penn and Richard Avedon. Both of these photographers had a background as a commercial lifestyle photographer, and they lent great artistry as well as technical skill to the photos they created. They used the top models of the time in their images for Vogue and other top fashion magazines and they both worked as commercial photographers as well as artists in their own right.

Today the influence of both of these photographers can be seen in the images seen in Vogue as well as in advertising imagery and on television. They both created images that combined an appreciation for beauty and color with a witty feel for culture. Today, our great commercial photographers owe both of these artists a great debt, as their styles live on in much of the imagery we see in fashion and commercial imagery that’s seen all over the globe.


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