Sunday, December 10, 2017
Improved Mall Experiences!
How Retailers Are Improving the Mall Experience
There are a lot of people who like to shop for things online. However, there are still many people who prefer the experience of going to a brick-and-mortar store. For this reason, malls are taking steps to improve the experience that guests have. Online shopping has forced brick-and-mortar stores to up their game, as it were, in order to compete. Also, malls have to include a wider variety. This is why in addition to seeing flagship stores and large stores, there are also a lot of mall kiosks. These allow for a larger variety and more options in a smaller space.
A result of this increased competition from online retailers has been an increased emphasis on customer service. If a family spends the money to use the gasoline to go to the mall and then they have a negative experience, the chance is that they’re not going to go back. However, if customers go to the mall and they have a tremendous experience, it’s likely that they’re going to go back.
In the United States, it’s estimated that businesses lose millions of dollars annually because of offering poor service. And since there are so many companies out there offering the same product, people have choices.
One of the steps that you will see malls taking to improve customer’s experience is making sure there is enough staff to help people. One of the reasons why people are shying away from going to brick-and-mortar stores is that they don’t like waiting in line. They would prefer to wait a couple of days to have an item delivered to their home than they would wait 20 minutes in a line. Retailers can fix that by making sure there are enough cashiers and enough workers to provide the needed assistance.
Another reason why people are shopping online is that they want a good deal. Many stores in malls are rewarding their customers with loyalty rewards programs. So if a customer comes back to the same store multiple times, they are offered discounts in return for their loyalty.
Finally, many stores in malls are becoming stocked with professionals. This means that they have people who are knowledgeable about the product being sold. These professionals educate people about the product, allowing them to make up their own mind about whether to buy the product or not after receiving a proper education on it.
Posted by Hope at 9:19 AM