Blogs started taking the Internet by storm about a decade ago, filling up servers with unique content from diverse writers. What many people thought was a trend that would soon wither away has instead only seen its impact grow. In the beginning, blogs were mostly used by individuals to share their ideas and feelings, and in exchange get a little notoriety and perhaps some ad revenue. Today, even business can benefit from starting a blog on their website. If you own a business and are asking yourself, “To blog, or not to blog,” Orangesoda, an Internet marketing company, answers yes.
Many business owners are hesitant to join the blogosphere because they feel like they don’t belong there, but a lot more people read and participate in that realm than you might think. Blogs aren’t only for hipster baristas, crafty mothers, or foodies. There are blogs about architecture, plumbing, entrepreneurship, and anything else you can think of. If you’re worried about “lowering yourself” to the level of blogging, you may find that starting a blog actually increases the legitimacy of your business.
Legitimacy is what customers most look for in a business, and it can be gained by starting a blog. Regardless of the types of products or services you’re selling, customers want to know that you’re an expert and that they can trust you. By creating blog posts with tips and information about your industry, you are helping to establish both expertise and trust with potential customers.
Search engine optimization, or SEO, is how you get your site to the top of relevant searches in major search engines. Each search engine has its own algorithm and web crawlers that are used to rank websites, but what they all love is new and unique content. By adding valuable blog posts on a regular basis, you can boost your visibility on the web.
Starting Is Easy
Starting a blog for your business is easy, especially if you already have a website. The hardest part will be coming up with the blog posts yourself. Fortunately, you should have knowledge about your industry, so all that’s left to do is to share that knowledge with readers. If you don’t feel confident enough in your own writing abilities to answer yes to, “To blog, or not to blog,” Orangesoda, or individual blog writers, can assist you.
This is a guest post provided for the enjoyment of Hope's Cafe readers.