Thursday, December 20, 2012

Email Marketing with Mad Mimi

Marketing is a very important part of running a business or company. If you don't get word out about your products or services, then you won't have any customers. It is as simple as that. And, where flyers placed around town, taking an ad out in the newspaper, or billboards along the highway used to be the biggest forms of marketing, the internet has brought in a whole new form of marketing. One of the biggest is through email marketing, and that's how I learned about madmimi.com, who specializes in email marketing.

At first thought, you may assume email marketing doesn't work. After all, it's like a commercial on tv, or that huge billboard you pass every day on the interstate, right? Well, I am not going to speak for the majority of people, but I know there are many times I have made purchases, visited a restaurant or attraction, or used a service after receiving an email in my inbox! 

I have learned even with something as small, overall, as running my blog, that email marketing does work. And, in turn, I know it works for other people, because there are numerous times where I have opened an email from a blog that I follow, found an article or post that interested me, and clicked through to finish reading. And, by the same token, email marketing works on a larger scale for businesses and companies. How many times have you received an email about a sale, or received a special discount code in your email for your favorite store, and immediately gone shopping? Yep, I'm right there with you! Another biggie for me is getting news, updates and coupons from restaurants and cafes in my email. I am signed up for just about every restaurant e-newsletter possible, and I love getting those coupons every so often! 

Leave a comment and let me know if you think email marketing works. Are you one of those people (like me) who ends up shopping or visiting a favorite eatery after getting an email from them? Or do you just ignore all the advertising emails you receive? 

This is a sponsored post; however all thoughts and opinions are mine.

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