Have you ever heard the phrase "wicked good"? I first heard it while visiting Maine about 11 years ago. At first I thought it sounded like a strange saying, but as I became more familiar with it (you would not believe how many times I heard that in just a couple weeks in Maine!) it made more sense. Basically, it means something is awesome, amazing, out-of-this-world good! And that is a compliment I would apply to Tom's of Maine! I was able to review some of their new Simply White Toothpaste. This is, obviously, a whitening toothpaste, but there are a few unique aspects. First, it is natural, just like all other Tom's of Maine products! That is a huge bonus, as I love using natural products; especially when it comes to oral and health care. It's nice to not worry about what chemicals are in the toothpaste! Tom's uses natural Silica to remove stains and keep your teeth looking nice and white, and it really works. I have been using my Simply White Toothpaste for several weeks now. This toothpaste not only has a wonderful, mint taste, but it leaves my mouth feeling clean and fresh. After brushing my teeth with Simply White in the morning, I feel ready for the day, and relaxed knowing my teeth are getting the best care possible-naturally! The mint is not too strong, it doesn't burn at all; but it does leave your mouth smelling minty for several hours. Wicked Good!
""At Tom's of Maine, we are as serious about good science and effective products as we are about our belief in sustainability and social responsibility. Our team of distinguished dentists, scientists, and herbal experts are leaders in their fields, and their innovative methods and extensive research result in effective natural products that deliver key benefits using plants and minerals.
We invite you to take a peek into the professional activities of our product research and development team (both past and present) — we're very proud of the work they do!"
— Dr. Chantal Bergeron, Director of Research
"In 1968, Tom and Kate Chappell left Philadelphia, where Tom worked for an insurance company, and moved to rural Kennebunk, Maine. As part of their goal to simplify their lives, they sought out natural, unprocessed foods and, unadulterated products. Unable to find natural personal care options for themselves and their children, in 1970 Tom and Kate decided to create and sell their own. They began with a $5,000 loan from a friend and the philosophy that their products would not harm the environment.From this small start, Tom's of Maine grew and developed into a different kind of company, one based on the belief that people and nature deserve respect. Over the years our product line moved from non-phosphate laundry detergent to natural personal care products such as the first natural toothpaste (1975) and deodorant (1976). We've grown in size and in 2006, we became part of the Colgate-Palmolive Company. But our simple, direct approach hasn't changed one bit: we listen to what our customers want (and don't want) in their products, we learn how it can be done, and we respond with effective natural(and sustainable) solutions."